More News and Resources
Five Characteristics of a Great Website
Practically anyone with Internet access can create a website these days, but it takes planning and a good strategy to create a website that will be effective for your business. Listed below are five characteristics of a great website.
- Attractive– Websites should have an attractive appearance and a
design that reinforces your company image. The quality of your design reflects
the quality of your company to your customers.
- Relevant – Websites should provide valuable and relevant information
not only about your business but about related topics of customer interest.
Content should be updated regularly to keep visitors coming back to your
site.
- User-Friendly – Users want to find what they are looking for quickly
and easily. Provide fast loading pages and organize your content with your
customers in mind. Text should be easy to read and links should be easy to
find.
- Interactive – Provide an easy way for customers to communicate with
you. Invite user participation with contact and feedback forms or short surveys.
- Visible – Having a great website will do you no good if customers can’t find it. Make sure your website can be easily found in search engines. Ask related websites to link to yours, and promote your website in all of your marketing materials.